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# CÔNG TY TNHH MARKETING FINT VIỆT NAM: FinT là Agency Marketing đến từ Nhật Bản, hoạt động tại Việt Nam, cung cấp giải pháp toàn diện về truyền thông xã hội, KOL/KOC Marketing và tư vấn chiến lược, giúp thương hiệu phát triển bền vững.

## Sitemaps
[XML Sitemap](https://fint-global.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Vietnam E-commerce Market H1/2026: Key Trends & Q3 Forecast](https://fint-global.com/vietnam-e-commerce-market-h1-2026-key-trends-q3-forecast/): Vietnam’s e-commerce landscape has entered a new phase of maturity. For B2B managers and directors, the numbers from H1/2026 tell a story not just of growth, but of a fundamental restructuring where efficiency, premiumization, and official channels are taking center stage.
- [FinT Launches Jiritsu AI: An AI Agent OS for Marketing Organizations](https://fint-global.com/fint-launches-jiritsu-ai-an-ai-agent-os-for-marketing-organizations/): FinT has announced the launch of Jiritsu AI, a new solution designed to help companies embed AI into their marketing operations through an AI Agent Operating System (AI Agent OS). Rather than simply introducing AI tools, the platform enables organizations to integrate AI into everyday workflows and build long-term internal capabilities.
- [The Rising of Beauty Retailer in Vietnam Market](https://fint-global.com/the-rising-of-beauty-retailer-in-vietnam-market-a-strategic-b2b-blueprint-for-2026/): Vietnam’s beauty and personal care sector is no longer an emerging opportunity, it is a commercial reality demanding immediate strategic attention. For B2B beauty managers navigating saturated home markets, Vietnam offers a compelling combination of youthful demographics, accelerating GDP growth, and a consumer base actively seeking premium, science-backed solutions.
- [Launching New FMCG Brands in Vietnam: A Go-to-Market Strategy for Regional Marketing Leaders](https://fint-global.com/launching-new-fmcg-brands-in-vietnam-a-go-to-market-strategy-for-regional-marketing-leaders/): Vietnam’s FMCG market presents a compelling paradox for marketing leaders from Malaysia, Japan, Singapore, and Thailand. The country’s rapid economic ascent—with GDP growth of approximately 8% in 2025 and official status as an upper-middle-income economy—signals immense opportunity . Yet beneath this macroeconomic strength lies a consumer base that is more cautious, selective, and discerning than ever before .
- [The Rise of Ingredient Marketing in K-Beauty](https://fint-global.com/the-rise-of-ingredient-marketing-in-k-beauty/): The way B2B beauty brands market themselves is undergoing a seismic shift. Commodity-based selling and simple feature lists are losing their edge. In their place, a more sophisticated and powerful strategy is taking hold: ingredient marketing. This approach moves B2B suppliers from being a hidden component to a visible, branded asset that actively drives demand.
- [Marketing Strategy for Vietnam Expansion: Complete Guide for Japanese FMCG & Beauty Brands](https://fint-global.com/marketing-strategy-for-vietnam-expansion-complete-guide-for-japanese-fmcg-beauty-brands/): Vietnam's beauty market is on a remarkable growth trajectory, projected to reach $3.53 billion in 2024 with continued expansion in 2026 and beyond. This growth is driven by several powerful factors:
- [TikTok Search Optimization: Best Practices for FMCG & Beauty Brands](https://fint-global.com/tiktok-search-optimization-best-practices-for-fmcg-beauty-brands/): TikTok is no longer just an entertainment platform. In 2026, it has evolved into one of the most-used search engines by Gen Z and younger millennials, fundamentally changing how consumers discover products and brands .
- [Why GMV Max Is Changing Media Buying: A Strategic Guide for Vietnam Beauty Brands](https://fint-global.com/why-gmv-max-is-changing-media-buying-a-strategic-guide-for-vietnam-beauty-brands/): In the first half of 2025 alone, TikTok Shop Vietnam experienced a staggering 148% year-over-year surge in Gross Merchandise Value (GMV) , capturing a dominant 42% market share. This explosive growth signals a fundamental shift in Vietnam's e-commerce landscape—and now, with GMV Max becoming the mandatory campaign type for TikTok Shop Ads starting July 2025, media buying will never be the same.
- [Why Brand Awareness Still Matters in Social Commerce](https://fint-global.com/why-brand-awareness-still-matters-in-social-commerce/): In Vietnam's booming social commerce landscape, where TikTok Shop, Shopee Live, and livestream shopping dominate—a persistent question haunts brand leaders: Does brand awareness still matter when consumers can buy with a single click?
- [Beyond ‘The Face’: Building a Holistic Influencer + Social Media Ecosystem for Vietnam’s Beauty-Tech Era](https://fint-global.com/beyond-the-face-building-a-holistic-influencer-social-media-ecosystem-for-vietnams-beauty-tech-era/): The era of relying on a single "golden face" to carry your beauty brand's entire marketing strategy is over. Today's Vietnamese beauty consumer is smarter, more discerning, and more digitally native than ever before.
- [Building an Omnichannel Strategy from Social Discovery to In-Store Purchase](https://fint-global.com/tiktok-made-me-buy-it-building-an-omichannel-strategy-from-social-discovery-to-in-store-purchase/): The way Vietnamese consumers discover and purchase beauty products has fundamentally transformed. Today, nearly 70 million monthly active users scroll through TikTok in Vietnam, and 55% of consumers now purchase directly from social media or livestream platforms. The viral hashtag #TikTokMadeMeBuyIt has generated over 8 million posts globally in the past year, representing a cultural shift where entertainment and commerce merge into what industry experts call Shoppertainment. 
- [The New Cost-Per-Lead (CPL) Benchmarks: Micro-Influencer vs. Macro-Influencer for Beauty in 2026](https://fint-global.com/the-new-cost-per-lead-cpl-benchmarks-micro-influencer-vs-macro-influencer-for-beauty-in-2026/): Vietnam's beauty market is projected to surpass $2.5 billion USD by 2026, and influencer marketing is the engine driving discovery and purchase decisions. But as brands allocate increasingly significant budgets to creator partnerships, one question dominates strategy meetings:
- [How to Benchmark Your Beauty Brand Against Competitors in Vietnam’s Booming Market](https://fint-global.com/how-to-benchmark-your-beauty-brand-against-competitors-in-vietnams-booming-market/): Vietnam’s beauty and personal care market reached VND98.3 trillion in 2025, posting a strong 8% current value growth. Vietnamese consumers spent nearly US$3 billion on beauty products across e-commerce platforms alone—a sharp rise of about 30% from the previous year. This explosive growth presents a massive opportunity, but it also means fiercer competition than ever before. With the number of active beauty shops declining while revenue rises, the market is consolidating: only brands with strong operational capacity, product quality, and sustained brand-building are positioned to succeed.
- [The “TikTok Made Me Buy It” Effect in Vietnam: A B2B Playbook for 2026](https://fint-global.com/the-tiktok-made-me-buy-it-effect-in-vietnam-2026/): The hashtag #TikTokMadeMeBuyIt has amassed over 50 billion views globally, representing a fundamental shift in how consumers discover and purchase products . But for B2B leaders and SMB directors in Vietnam, this phenomenon is more than just a consumer trend—it's a strategic business imperative.
- [How TikTok’s Algorithm Is Changing the Way Vietnamese Consumers Shop](https://fint-global.com/how-tiktoks-algorithm-is-changing-the-way-vietnamese-consumers-shop/): Two platforms. 97% of Vietnam's e-commerce market. Two fundamentally different algorithms that could make or break your brand's entry strategy .
- [Mastering the Zalo Ecosystem – From Customer Acquisition to Lifetime Loyalty](https://fint-global.com/mastering-the-zalo-ecosystem-from-customer-acquisition-to-lifetime-loyalty/): The digital landscape is shifting, and building a direct, first-party relationship with your customers is no longer optional- it is the key to sustainable growth. In this session, we pulled back the curtain on how brands are leveraging Zalo and Mini Apps to seamlessly bridge the gap between online/offline channels, capture high-value data, and scale repeat purchases.
- [TikTok Search Domination Playbook: A Strategic Guide for Beauty Brands in Vietnam](https://fint-global.com/tiktok-search-domination-playbook-a-strategic-guide-for-beauty-brands-in-vietnam/): TikTok is no longer just an entertainment platform. In 2026, it has evolved into one of the most-used search engines by Gen Z and younger millennials, fundamentally changing how consumers discover products and brands. For beauty brands operating in Vietnam, this shift presents both a massive opportunity and a critical challenge.
- [Why Vietnam Is Southeast Asia’s Next Growth Engine](https://fint-global.com/why-vietnam-is-southeast-asias-next-growth-engine/): Vietnam is no longer just an outsourcing hub. In 2026, it stands as one of Southeast Asia's most attractive consumer markets for foreign brands.
- [Beauty Social Commerce in Vietnam 2026: A Foreign Brand’s Complete Guide to KOL & Influencer Agency Strategy](https://fint-global.com/beauty-social-commerce-in-vietnam-2026-a-foreign-brands-complete-guide-to-kol-influencer-agency-strategy/): Vietnam’s beauty social commerce market is projected to reach $4.2 billion by 2026, growing at 28% CAGR (source: Meta & Bain & Company, 2025). Today, 74% of Vietnamese consumers discover beauty products directly through TikTok, Facebook Shops, and Zalo - not traditional e-commerce platforms.
- [FMCG Marketing via Zalo: A 90-Day Roadmap to Unlock Maximum Value with “Super App” Solutions](https://fint-global.com/90-day-roadmap-with-super-app-solutions/): For many FMCG brands, e-commerce marketplaces have become a critical growth engine. Platforms such as Shopee, Lazada, and TikTok Shop provide immediate access to millions of consumers, enabling brands to drive awareness, acquisition, and sales at scale.
- [Vietnam Beauty Commerce Q1/2026 – Key Trends, Growth Drivers & Winning Success Factors](https://fint-global.com/vietnam-beauty-commerce-q1-2026/): Vietnam’s beauty sector hit 24.4 trillion VND in Q1/2026, but don’t let the number fool you. Volume grew only 5.6%. The real story? Buyers are paying 35% more per item. (According to Metric)
- [Micro vs. Nano: Why Vietnam’s ‘Mass KOC’ Strategy is Winning Foreign Brands – A 2026 Guide](https://fint-global.com/micro-vs-nano-why-vietnams-mass-koc-strategy-is-winning-foreign-brands-a-2026-guide/): Vietnam’s influencer landscape has shifted. Mega KOLs are losing trust. Mass KOC (hundreds of micro & nano creators) is now the default for ROI-driven campaigns. 77% of Vietnamese online consumers bought based on KOL/KOC recommendations (up from 66% in 2022). Difference between micro vs nano KOC, which converts better for sales Vietnam, and how Korean/Chinese/Japanese/FMCG brands are winning.
- [TikTok Vietnam: The Fastest-Growing Social Commerce Engine in SEA](https://fint-global.com/tiktok-vietnam-the-fastest-growing-social-commerce-engine-in-sea/): Key TikTok Vietnam E-Commerce Statistics Q1/2026:
- [How to Build Brand Awareness in Vietnam with Mass KOC Campaigns](https://fint-global.com/how-to-build-brand-awareness-in-vietnam-with-mass-koc-campaigns/): Vietnam's beauty and cosmetics industry is one of Southeast Asia's fastest-growing markets, projected to reach $3–3.5 billion by 2026.
- [Vietnam Beauty E-Commerce 2025 & Q1/2026 Forecast: Market Size, Platform Trends & Consumer Demographics](https://fint-global.com/exclusive-webinar-vietnam-beauty-e-commerce-2025-q1-2026-forecast/): Vietnam's beauty e-commerce market grew 32% year-over-year in 2025, reaching $2.1 billion GMV, outperforming Thailand and the Philippines in growth rate. Beauty is now the second-largest e-commerce category in Vietnam after fashion, accounting for 18% of all online retail sales.
- [Inside the K-Beauty Playbook: How Brands Win Vietnam’s Skincare Market](https://fint-global.com/how-k-beauty-brands-can-build-leadership-in-vietnam/): K-beauty brands don’t simply ship Korean formulas to Vietnam. They systematically adapt. Here is exactly how.
- [📊 Decoding Vietnam’s Social Media Landscape: Facebook vs. TikTok in 2025](https://fint-global.com/decoding-vietnams-social-media-landscape-facebook-vs-tiktok-in-2025/): Vietnam’s digital ecosystem continues to evolve at remarkable speed, and with it, the way consumers discover, engage, and shop online.
- [Brand Growth in Vietnam: Facebook vs. TikTok Algorithms and Strategies for 2025](https://fint-global.com/brand-growth-in-vietnam-facebook-vs-tiktok-algorithms-and-strategies-for-2025/): That’s exactly what this webinar will decode: Brand Growth in Vietnam: Facebook vs. TikTok Algorithms and Strategies for 2025
- [Vietnam’s Beauty Market: A Strategic Entry Point for Emerging K-Beauty Brands](https://fint-global.com/vietnams-beauty-market-a-strategic-entry-point-for-emerging-k-beauty-brands/): Vietnam's beauty market is entering a new phase of digital-led growth. Forecasted to reach US$2.67 billion by the end of 2024, with a steady 2.7% annual growth rate, it has become a strategic destination for international beauty brands. Even more compelling, online sales are projected to account for 40.6% of total revenue—a clear signal that Vietnamese consumers are increasingly digital-savvy, mobile-first, and actively engaging with content across e-commerce platforms and social media.
- [From Growth to Dominance: TikTok Shop Vietnam H1 2025 Insights & Outlook](https://fint-global.com/from-growth-to-dominance-tiktok-shop-vietnam-h1-2025-insights-outlook/): In the first half of 2025, Vietnam became the center of TikTok Shop’s global rise. The platform’s sales grew 148% compared to last year, taking 42% of the market and moving ahead of all other e-commerce platforms in the country. For brands, this is more than fast growth,  it’s a clear signal of where online shopping in Southeast Asia is going next.
- [TikTok Shop Vietnam H1/2025: What Works, What Sells & What’s Next](https://fint-global.com/tiktok-shop-vietnam-h1-2025-what-works-what-sells-whats-next/): In just the first half of 2025, TikTok Shop Vietnam’s GMV surged 148% year-on-year, seizing 42% market share and overtaking every other platform. Its seller base is now larger than Shopee’s—driven by viral shopping moments, creator-led campaigns, and a fast-moving ecosystem that brands are racing to master.
- [Winning the TikTok Game: Inside FinT’s GMV Max Strategy for Explosive Sales Growth](https://fint-global.com/winning-the-tiktok-game-inside-fints-gmv-max-strategy-for-explosive-sales-growth/): As TikTok Shop continues redefining social commerce in Vietnam and across Asia, performance marketers are racing to crack one of its most powerful tools: GMV Max.
- [GMV Max Deep Dive: Performance Strategies for Winning on TikTok Shop](https://fint-global.com/gmv-max-deep-dive-performance-strategies-for-winning-on-tiktok-shop/): In today’s e-commerce landscape, high ad spend alone doesn’t guarantee return on investment. Real results come from compelling creatives and addressing key customer pain points to drive engagement and conversion.
- [Mastering Vietnam’s Online FMCG Market: Shopper Trends and Tactical Success](https://fint-global.com/mastering-vietnams-online-fmcg-market-shopper-trends-and-tactical-success/): Vietnam’s e-commerce landscape is undergoing an unprecedented transformation. As the FMCG sector rapidly embraces digitalization, brands are compelled to adapt and lead in an intensely competitive and ever-evolving environment, where clear strategy and precise execution are no longer optional, but essential for survival and growth.
- [Driving Online FMCG Sales in Vietnam: From Shopper Trends to Tactical Wins](https://fint-global.com/driving-online-fmcg-sales-in-vietnam-from-shopper-trends-to-tactical-wins-2/): (Source: Kantar FMCG 2025)
- [[Webinar] Skincare Insights Mid-2025: Key Drivers Behind Gen Z & Millennial Choices](https://fint-global.com/webinar-skincare-insights-mid-2025-key-drivers-behind-gen-z-millennial-choices-2/): As Vietnam’s beauty and skincare industry undergoes a rapid transformation, both local and global brands are eyeing this vibrant market for expansion. With projected skincare revenue expected to reach $862.45 million in 2025 and a healthy CAGR of 4.38%, the country presents a compelling opportunity—fueled by a rising middle class and strong interest from Gen Z and Millennial consumers.
- [Download the Ultimate Handbook for Social Media Success in Vietnam](https://fint-global.com/ultimate-handbook-for-social-media-success-in-vietnam/): Unlock the Full Potential of Vietnam’s Digital Market
- [Achieve 240% ROAS with the Power of Social Media & Influencer Marketing](https://fint-global.com/achieve-240-roas-with-the-power-of-social-media-influencer-marketing-2-2/): Vietnam’s digital economy is accelerating—and with it, a dramatic shift in consumer behavior. As online shopping becomes the norm, competition is intensifying across categories. Local players are scaling fast, global entrants are raising the bar, and consumers are becoming increasingly price-conscious and digitally discerning.
- [[Recap Webinar] Proven Success Strategies – Launching New K-Beauty Brands in Vietnam](https://fint-global.com/recap-webinar-proven-success-strategies-launching-new-k-beauty-brands-in-vietnam/): Unlocking the Potential of Vietnam’s Cosmetics Market
- [Achieve 240% ROAS with the Power of Social Media & Influencer Marketing](https://fint-global.com/achieve-240-roas-with-the-power-of-social-media-influencer-marketing/): Vietnam’s E-commerce Landscape Is Evolving – Are You Ready to Compete and Win?As Vietnamese consumers increasingly embrace online shopping, brands face rising competition from both local and international players. Price sensitivity is growing, and standing out has never been more critical.
- [Proven Success Strategies – Launching New K-Beauty Brands in Vietnam](https://fint-global.com/unlocking-vietnam-cosmetics-market-k-beauty-brands/): Unlocking the Potential of Vietnam’s Cosmetics Market: Join Our Exclusive Webinar
- [[Webinar] Skincare Insights Mid-2025: Key Drivers Behind Gen Z & Millennial Choices](https://fint-global.com/webinar-skincare-insights-mid-2025-key-drivers-behind-gen-z-millennial-choices/): With a booming middle class, digitally native Gen Zs, and rising demand for self-care, Vietnam is quickly becoming one of Southeast Asia’s most vibrant and trendsetting skincare markets. No longer just a follower of global beauty waves, Vietnamese consumers are now shaping beauty trends—especially across digital platforms like TikTok, Shopee. 

## Pages
- [Bứt Phá Doanh Số FMCG Online:Từ Hiểu Người Dùng Đến Chiến Lược Tăng Trưởng](https://fint-global.com/xn-bt-ph-doanh-s-fmcg-online-hiu-ngi-dng-n-chin-lc-tng-trng-5ue16ltrnyy32aqaj03649bfa2wr8akyef7kln/): !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=;t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e);s.parentNode.insertBefore(t,s)}(window, document,'script','https://connect.facebook.net/en_US/fbevents.js');fbq("init", "525649383724880"); console.log(`fbq("init", "525649383724880")`);window.ladi_conversion_api = window.ladi_conversion_api || {};window.ladi_conversion_api.facebook = window.ladi_conversion_api.facebook || {pixels: };window.ladi_conversion_api.facebook.pixels.push('525649383724880');window.ladi_fbq("track", "PageView");window.ladi_fbq("track", "ViewContent");
- [Driving Online FMCG Sales in Vietnam: From Shopper Trends to Tactical Wins](https://fint-global.com/driving-online-fmcg-sales-in-vietnam-from-shopper-trends-to-tactical-wins/): !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=;t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e);s.parentNode.insertBefore(t,s)}(window, document,'script','https://connect.facebook.net/en_US/fbevents.js');fbq("init", "525649383724880"); console.log(`fbq("init", "525649383724880")`);window.ladi_conversion_api = window.ladi_conversion_api || {};window.ladi_conversion_api.facebook = window.ladi_conversion_api.facebook || {pixels: };window.ladi_conversion_api.facebook.pixels.push('525649383724880');window.ladi_fbq("track", "PageView");window.ladi_fbq("track", "ViewContent");
- [[Exclusive Webinar] Skincare Insights Mid-2025: Key Drivers Behind Gen Z & Millennial Choices](https://fint-global.com/recap-webinar-vietnam-skincare-insights-mid-2025-key-drivers-behind-gen-z-millennial-choices/): !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=;t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e);s.parentNode.insertBefore(t,s)}(window, document,'script','https://connect.facebook.net/en_US/fbevents.js');fbq("init", "525649383724880"); console.log(`fbq("init", "525649383724880")`);fbq("track", "PageView"); console.log(`fbq("track", "PageView")`);fbq("track", "ViewContent"); console.log(`fbq("track", "ViewContent")`);
- [[Exclusive Webinar] Skincare Insights Mid-2025: Key Drivers Behind Gen Z & Millennial Choices](https://fint-global.com/xn-gii-m-gen-z-millennials-xu-hng-lm-p-na-u-2025-w1d1j91ifa024fsq92bphal0bf8cx3a/): !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=;t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e);s.parentNode.insertBefore(t,s)}(window, document,'script','https://connect.facebook.net/en_US/fbevents.js');fbq("init", "525649383724880"); console.log(`fbq("init", "525649383724880")`);fbq("track", "PageView"); console.log(`fbq("track", "PageView")`);fbq("track", "ViewContent"); console.log(`fbq("track", "ViewContent")`);
- [[Exclusive Webinar] Skincare Insights Mid-2025: Key Drivers Behind Gen Z & Millennial Choices](https://fint-global.com/skincare-insights-mid-2025-key-drivers-behind-gen-z-millennial-choices/): !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=;t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e);s.parentNode.insertBefore(t,s)}(window, document,'script','https://connect.facebook.net/en_US/fbevents.js');fbq("init", "525649383724880"); console.log(`fbq("init", "525649383724880")`);fbq("track", "PageView"); console.log(`fbq("track", "PageView")`);fbq("track", "ViewContent"); console.log(`fbq("track", "ViewContent")`);
- [[RECAP] Achieve 240% ROAS with the Power of Social Media & Influencer Marketing](https://fint-global.com/free-download-recap-webinar-240roas/): !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=;t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e);s.parentNode.insertBefore(t,s)}(window, document,'script','https://connect.facebook.net/en_US/fbevents.js');fbq("init", "525649383724880"); console.log(`fbq("init", "525649383724880")`);window.ladi_conversion_api = window.ladi_conversion_api || {};window.ladi_conversion_api.facebook = window.ladi_conversion_api.facebook || {pixels: };window.ladi_conversion_api.facebook.pixels.push('525649383724880');window.ladi_fbq("track", "PageView");window.ladi_fbq("track", "ViewContent");
- [[RECAP] Chiến Lược Tăng Trưởng Đột Phá & Đạt 241% ROAS trên E-Commerce](https://fint-global.com/recap-webinar-chien-luoc-tang-truong-240roas/): !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=;t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e);s.parentNode.insertBefore(t,s)}(window, document,'script','https://connect.facebook.net/en_US/fbevents.js');fbq("init", "525649383724880");fbq("track", "PageView");fbq("track", "ViewContent");
- [Chiến Lược Tăng Trưởng Đột Phá & Đạt 241% ROAS trên E-Commerce](https://fint-global.com/webinar-03-tang-truong-dot-pha-tren-san-tmdt/): !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=;t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e);s.parentNode.insertBefore(t,s)}(window, document,'script','https://connect.facebook.net/en_US/fbevents.js');fbq("init", "525649383724880");fbq("track", "PageView");fbq("track", "ViewContent");
- [Achieve 240% ROAS with the Power of Social Media & Influencer Marketing](https://fint-global.com/webinar-march-with-social-media-influencer-marketing/): !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=;t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e);s.parentNode.insertBefore(t,s)}(window, document,'script','https://connect.facebook.net/en_US/fbevents.js');fbq("init", "525649383724880");fbq("track", "PageView");fbq("track", "ViewContent");
- [Success Playbook For Foreign Cosmetics Brands In Vietnam](https://fint-global.com/success-playbook-for-beauty-brands/): !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=;t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e);s.parentNode.insertBefore(t,s)}(window, document,'script','https://connect.facebook.net/en_US/fbevents.js');fbq("init", "525649383724880");fbq("track", "PageView");fbq("track", "ViewContent");
- [[RECAP] Proven Success Strategies: Launching New K-Beauty Brands In Vietnam](https://fint-global.com/re-cap-webinar-launching-new-kbeauty-brands/): !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=;t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e);s.parentNode.insertBefore(t,s)}(window, document,'script','https://connect.facebook.net/en_US/fbevents.js');fbq("init", "525649383724880");fbq("track", "PageView");fbq("track", "ViewContent");
- [Proven Success Strategies: Launching New K-Beauty Brands In Vietnam](https://fint-global.com/webinar/): !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=;t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e);s.parentNode.insertBefore(t,s)}(window, document,'script','https://connect.facebook.net/en_US/fbevents.js');fbq("init", "525649383724880");fbq("track", "PageView");fbq("track", "ViewContent");
- [Contact us](https://fint-global.com/contact-fint-marketing-agency-vietnam/): info.fint.vn@sucle.jp
- [Home](https://fint-global.com/): FinT Vietnam provides social media and influencer marketing services for businesses looking to enhance their brand image in ASEAN

## UX Blocks
- [Banner Form Blog](https://fint-global.com/blocks/banner-form-blog/): Please fill out the required fields in the form below and submit it. Please note that this seminar is not open to students, freelancers, or competing companies. If you do not receive an email containing the viewing URL after submitting the form, please contact us at info.fint.vn@sucle.jp.
- [Banner Form download](https://fint-global.com/blocks/banner-form-download/):  
- [Banner Form webinar](https://fint-global.com/blocks/banner-form-webinar/): Please fill out the required fields in the form below and submit it.Please note that this seminar is not open to students, freelancers, or competing companies.If you do not receive an email containing the viewing URL after submitting the form, please contact us at info.fint.vn@sucle.jp.
- [Block test](https://fint-global.com/blocks/block-test/): 1
- [Case study item](https://fint-global.com/blocks/case-study-item/)
- [Case study Sucle style none img](https://fint-global.com/blocks/case-study-sucle-style-none-img/): Sucle Vietnam is an internal social media project by FinT. Our team creates, produces content, and manages accounts across different social media platforms, all focused on the same themes and target audience.
- [Case study Sucle style image top and bottom](https://fint-global.com/blocks/case-study-sucle-style-image-top-and-bottom/): Sucle Vietnam is an internal social media project by FinT. Our team creates, produces content, and manages accounts across different social media platforms, all focused on the same themes and target audience.
- [Case study Sucle style image top](https://fint-global.com/blocks/case-study-sucle/): Sucle Vietnam is an internal social media project by FinT. Our team creates, produces content, and manages accounts across different social media platforms, all focused on the same themes and target audience.
- [Footer subscribe style 2](https://fint-global.com/blocks/footer-subscribe-style-2/): FINT
- [Footer subscribe](https://fint-global.com/blocks/footer-subscribe/): FINT
- [Footer Eng](https://fint-global.com/blocks/footer-english/): A Japanese marketing agency offering end-to-end solutions in social media marketing, influencer advertising, and strategic consulting to support the growth of your brand in ASEAN.

## Service
- [Influencer (Mass KOC) & Social](https://fint-global.com/service/influencer-mass-koc-social/): Influencer Advertising, Social Media Account Management, Digital Advertising
- [Commerce & Activation](https://fint-global.com/service/commerce-activation/): E-commerce Solutions, Mini App "Voucher Wallet" & Zalo, Event/Activation
- [Creative & Production](https://fint-global.com/service/creative-production/): TVC-KV-POSM Production, In-House Production, Website Design & Development
- [Strategy](https://fint-global.com/service/strategy/): Social Media Strategy Consulting, IMC
- [Market Intelligence](https://fint-global.com/service/market-intelligence/): Consumer Insight & Market Validation, 3C Market Analysis

## Case study
- [HOTHANS: Full-Funnel Influencer Strategy to Dominate Thailand’s Travel Market](https://fint-global.com/case-study/hothans-full-funnel-influencer-strategy-to-dominate-thailands-travel-market/): FinT Thailand partnered with Kobayashi Healthcare (Thailand) Co., Ltd. to expand the market presence of HOTHANS, a disposable hand warmer brand, in Thailand. While hand warmers have year-round demand—including regular retail sales and commercial use—the peak consumption period occurs between November and January. This surge is largely driven by Thai people's strong yearning to travel to cold-weather destinations such as Japan and South Korea. By executing a full-funnel influencer strategy, the campaign achieved an incredible 37.7 million impressions and generated 48,884 engagements across TikTok and Instagram.
- [Daikin Vietnam’s “Air Creator” TikTok Challenge: From Technical Product to Culture-Driven Engagement](https://fint-global.com/case-study/daikin-vietnams-air-creator-tiktok-challenge/): Daikin, traditionally known for technical B2B and home appliance communication, faced a core problem: How do you make an air conditioner culturally relevant to Gen Z and young Millennials?
- [Exerchain](https://fint-global.com/case-study/launching-new-smart-scale-strategy-built-mass-awareness/): Exerchain, an emerging brand in the fitness and wellness space, sought to establish a powerful market presence in Vietnam with the launch of its new product. Recognizing the need for impact from day one, Exerchain partnered with FinT to execute a comprehensive launch strategy centered on strategic influencer collaborations and large-scale user-generated content (UGC) on TikTok. The approach combined mass awareness campaigns with operational readiness through TikTok Shop setup, creating a seamless path from discovery to purchase. By leveraging a multi-tier influencer strategy spanning macro fitness and lifestyle creators alongside mid-tier fitness KOCs, Exerchain successfully built brand visibility and established a foundation for sustained growth in Vietnam's competitive fitness market.
- [Heinz](https://fint-global.com/case-study/heinz-oyster-sauce-tet-campaign-202/): Heinz Oyster Sauce, backed by the heritage of the iconic Heinz brand (Est. 1869), sought to strengthen its presence during Vietnam's most significant cultural celebration- Tet, the Lunar New Year holiday. With families gathering to prepare traditional feasts, Tet represents a critical opportunity for food brands to establish themselves as essential household staples. Partnering with FinT, Heinz executed a targeted influencer campaign featuring Mega and Micro KOLs who created authentic recipe-based content. The campaign successfully positioned Heinz Oyster Sauce as a must-have ingredient for festive home cooking, generating 2,886,965 views, 62,549 engagements, and a 2.17% engagement rate across just 12 videos.
- [Madame Lan](https://fint-global.com/case-study/attracting-korean-tourists-through-strategic-koc-partnerships-on-naver-and-instagram-see-how-44-creators-drove-top-keyword-rankings/): Madame Lân, a distinguished restaurant in Da Nang, sought to capture the growing influx of Korean tourists visiting Vietnam's coastal hub. Recognizing that Korean travelers rely heavily on specific digital platforms for restaurant discovery, Madame Lân partnered with FinT to execute a targeted Korean KOC and Blogger Campaign. By leveraging NAVER, Korea's dominant search and content platform, alongside Instagram, the campaign strategically placed the restaurant in front of high-intent travelers. Through collaborations with 4 Instagram KOCs and 40 NAVER bloggers, the campaign successfully secured prominent keyword placements, positioning Madame Lân as a must-visit dining destination for Korean tourists in Da Nang.
- [ASUS](https://fint-global.com/case-study/asus-bringing-oled-to-gen-z-audiences/): In a market where OLED technology remains relatively new and underappreciated among young consumers, a strategic influencer campaign was deployed to bridge the knowledge gap. By leveraging trusted Key Opinion Leaders (KOLs) within the tech and lifestyle communities, the campaign transformed complex technical specifications into authentic, relatable content. The results were remarkable: just 9 videos and posts generated nearly 4 million views, achieving a 5% engagement rate that significantly outperformed industry benchmarks for technology content.
- [America Mortgage](https://fint-global.com/case-study/building-awareness-for-financial-service/): Khám phá cách America Mortgage hợp tác cùng FinT Vietnam chuyển đổi chiến lược truyền thông xã hội.
- [Biore](https://fint-global.com/case-study/kao-fint-strategic-influencer-marketing-in-vn/): Bioré, a flagship brand of Kao Corporation and a global leader in Japanese skincare innovation, sought to solidify its presence in Vietnam's competitive beauty market. With a portfolio of beloved products including UV Aqua Rich sunscreen and advanced pore care solutions, Bioré needed to cut through the noise and connect with Vietnam's increasingly savvy, peer-influenced consumers. Partnering with FinT, Bioré executed a multi-product influencer strategy centered on Key Opinion Consumers (KOCs) . By leveraging niche targeting, authentic storytelling, and data-driven optimization across three hero products, the campaign generated over 20 million views, achieved engagement rates exceeding industry benchmarks, and cultivated 95% positive sentiment for a key sunscreen variant.
- [Dazzle Me](https://fint-global.com/case-study/dazzle-me/): In the competitive world of beauty and cosmetics, launching a new product successfully requires more than just quality formulations; it demands a strategic approach to marketing that resonates with consumers. This is where influencer marketing comes into play. FinT partnered with Dazzle Me to introduce their latest offerings—Lipstick and Setting Spray—through a carefully crafted influencer marketing campaign. Our collaboration aimed to enhance brand awareness and consumer engagement while effectively positioning Dazzle Me in the Vietnamese market.
- [COSRX](https://fint-global.com/case-study/cosrx/): COSRX, a renowned South Korean skincare brand, has made a name for itself with effective products that address specific skin concerns. To introduce two new products—Ultra-Light Invisible Sunscreen and The 6 Peptide Skin Booster Serum—COSRX partnered with FinT - as a Top agency Vietnam to enhance brand awareness and engagement among Vietnamese consumers through a strategic influencer campaign.
- [Dermedic](https://fint-global.com/case-study/dermedic-vietnam/): Dermedic, a renowned pharmaceutical cosmetics brand from Poland, has consistently been a trusted name in skincare. To reinforce its value proposition and expand its reach among targeted customers, Dermedic collaborated with FinT on a strategic campaign focused on its flagship product—the HYDRAIN3 HIALURO Hydrating Serum.
- [Nam nung](https://fint-global.com/case-study/nam-nung/): Nam Nung, a natural herbal hair care brand, has earned a reputation as a top seller on TikTokShop. Known for its effective and eco-friendly products, Nam Nung has relied heavily on TikTok to maintain its presence in the beauty space. To further strengthen its position, Nam Nung partnered with FinT and 20 Key Opinion Consumers (KOCs) in the Campaign Review: Herbal Shampoo & Conditioner Combo.
- [ITO EN](https://fint-global.com/case-study/ito-en/): Ito En, a premier Japanese tea brand known for its authentic, sugar-free beverages, faced a significant challenge when entering the Vietnamese market: local taste preferences heavily favored sugary teas. To bridge this cultural gap and build brand awareness, Ito En partnered with FinT, a top marketing agency in Vietnam. By executing a two-phased strategy involving 50 Key Opinion Consumers (KOCs) and data-driven e-commerce advertising, Ito En successfully educated the market, generated massive engagement, and drove a 240% return on ad spend (ROAS) on Shopee.
- [Acecook](https://fint-global.com/case-study/acecook/): FinT assists Acecook - instant food production and business group in Vietnam, in marketing strategy consulting by designing strategies for 6 Facebook pages to promote over 20 products, evaluating monthly communication effectiveness, and conducting study sessions on social media and Meta advertising.
- [Chidori](https://fint-global.com/case-study/chidori/): Chidori, Vietnam's pioneering "coffee-in-bed" concept and leading Japanese café brand, has redefined the urban coffee experience. With seven locations in Ho Chi Minh City and a community of over 45,000 members, Chidori offers a unique mini-gateway escape within the city. However, translating this premium, intimate experience into engaging TikTok content proved challenging. Starting in December 2023, FinT partnered with Chidori's marketing team as strategic TikTok consultants. By providing in-depth trend analysis, content strategy development, and algorithmic guidance, FinT empowered Chidori to unlock its viral potential, resulting in a 33x increase in follower growth and over 5,000 new community members on the platform.
- [Sucle](https://fint-global.com/case-study/sucle/): In today’s digital landscape, creating a dedicated community around your brand is a powerful way to build trust, engage with your audience, and drive long-term growth. At FinT, we recognized this opportunity and decided to establish our own media channels to connect with an audience interested in our diverse content offerings. Here's a closer look at how we achieved significant growth on Instagram and TikTok over a six-month period.