Tiếng việtFINT
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FinT Inc. Raises Capital from Six Individual Investors
FinT Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Yui Ohtsuki; hereinafter “FinT”) announces that it has completed...
TikTok Shop Vietnam in H1/2026 — Market Data, Shifting Strategy & What It Means for Sellers
“TikTok Shop Vietnam entered H1/2026 as the undisputed leader in fashion and a rising force...
Price-Sensitive Consumer Behavior & Retention Strategy
What Is Price-Sensitive Consumer Behavior? Price-sensitive consumer behavior refers to the tendency of shoppers to...
Market Slowdown and Price Sensitivity in Vietnam
What’s Really Happening in the Vietnamese Market? If you’re running a business in Vietnam, you’ve...
Lazada và Tiki trước áp lực: Bài học từ sự chững lại của các sàn truyền thống
Thị trường thương mại điện tử Việt Nam đang chứng kiến một cuộc tái cấu...
The Discovery Commerce Shift: Why ‘Search-to-Buy’ Is Being Replaced by ‘Content-to-Checkout’ in Vietnam
The way Vietnamese consumers shop has fundamentally inverted. For two decades, e-commerce operated on a...
Navigating the New Rules of Social Commerce in Vietnam
On that date, the Law on E-Commerce (Law No. 122/2025/QH15) officially took effect, replacing the...
From Entertainment to Infrastructure: How MCNs and Creators Are Professionalizing Vietnam’s Social Commerce Ecosystem
Vietnam’s social commerce revolution is entering a new phase—and it’s no longer just about viral...
Conversational Commerce in the AI Era: How Chat and Automation Are Redefining Social Commerce in Vietnam
Vietnam isn’t just participating in the conversational commerce revolution—it’s leading it. As the world watches,...
From Influencer Content to Checkout: Building a Seamless Social Commerce Journey in Vietnam
The line between social media and e-commerce has all but disappeared in Vietnam. Today, a...
