Tiếng việt
ไทยDermedic, a renowned pharmaceutical cosmetics brand from Poland, has consistently been a trusted name in skincare. To reinforce its value proposition and expand its reach among targeted customers, Dermedic collaborated with FinT on a strategic campaign focused on its flagship product—the HYDRAIN3 HIALURO Hydrating Serum.
Objective: The primary goals of the campaign were to:
- Highlight the key benefits and value of the HYDRAIN3 HIALURO Hydrating Serum.
- Strengthen brand recognition among the target customer group.
- Drive meaningful engagement to build trust and awareness.
Campaign Strategy:
- Leveraging FinT’s expertise in content creation to produce high-quality, engaging videos.
- Showcasing real-life benefits and testimonials to resonate with the target demographic.
- Utilizing social media platforms to maximize visibility and interaction.
Execution FinT produced and released a series of 14 videos as part of the campaign.
Key Metrics and Results The campaign delivered impressive results, demonstrating the effectiveness of the collaboration:
- Video Views: The 14 videos garnered a total of 235,983 views, showcasing the wide reach of the campaign.
- Engagement Rate: With an engagement rate of 5.68%, the campaign succeeded in sparking interest and interaction among viewers.
- Brand Awareness: The consistent messaging and targeted approach strengthened Dermedic’s brand presence among its core audience.
The collaboration between Dermedic and FinT proved to be a successful endeavor, achieving the intended goals of increasing product awareness and boosting brand recognition.
