Dermedic

Dermedic, a renowned pharmaceutical cosmetics brand from Poland, has consistently been a trusted name in skincare. To reinforce its value proposition and expand its reach among targeted customers, Dermedic collaborated with FinT on a strategic campaign focused on its flagship product—the HYDRAIN3 HIALURO Hydrating Serum.

Objective: The primary goals of the campaign were to:

1. Highlight the key benefits and value of the HYDRAIN3 HIALURO Hydrating Serum.
2. Strengthen brand recognition among the target customer group.
3. Drive meaningful engagement to build trust and awareness.

Campaign Strategy:

• Leveraging FinT’s expertise in content creation to produce high-quality, engaging videos.
• Showcasing real-life benefits and testimonials to resonate with the target demographic.
• Utilizing social media platforms to maximize visibility and interaction.

Execution FinT produced and released a series of 14 videos as part of the campaign.

Key Metrics and Results The campaign delivered impressive results, demonstrating the effectiveness of the collaboration:

• Video Views: The 14 videos garnered a total of 235,983 views, showcasing the wide reach of the campaign.
• Engagement Rate: With an engagement rate of 5.68%, the campaign succeeded in sparking interest and interaction among viewers.
• Brand Awareness: The consistent messaging and targeted approach strengthened Dermedic’s brand presence among its core audience.

The collaboration between Dermedic and FinT proved to be a successful endeavor, achieving the intended goals of increasing product awareness and boosting brand recognition.