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Vietnam E-commerce Market H1/2026: Key Trends & Q3 Forecast

Vietnam’s e-commerce landscape has entered a new phase of maturity. For B2B managers and directors,...
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FinT Launches Jiritsu AI: An AI Agent OS for Marketing Organizations

FinT has announced the launch of Jiritsu AI, a new solution designed to help companies...
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The Rising of Beauty Retailer in Vietnam Market

Vietnam’s beauty and personal care sector is no longer an emerging opportunity, it is a...
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Launching New FMCG Brands in Vietnam: A Go-to-Market Strategy for Regional Marketing Leaders

Vietnam’s FMCG market presents a compelling paradox for marketing leaders from Malaysia, Japan, Singapore, and...
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The Rise of Ingredient Marketing in K-Beauty

The way B2B beauty brands market themselves is undergoing a seismic shift. Commodity-based selling and...
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Marketing Strategy for Vietnam Expansion: Complete Guide for Japanese FMCG & Beauty Brands

1. Vietnam Market Overview: Why Japanese Brands Must Act Now {#market-overview} The Market Opportunity Vietnam’s...
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TikTok Search Optimization: Best Practices for FMCG & Beauty Brands

TikTok is no longer just an entertainment platform. In 2026, it has evolved into one...
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Why GMV Max Is Changing Media Buying: A Strategic Guide for Vietnam Beauty Brands

In the first half of 2025 alone, TikTok Shop Vietnam experienced a staggering 148% year-over-year surge...
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Why Brand Awareness Still Matters in Social Commerce

In Vietnam’s booming social commerce landscape, where TikTok Shop, Shopee Live, and livestream shopping dominate—a...
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Beyond ‘The Face’: Building a Holistic Influencer + Social Media Ecosystem for Vietnam’s Beauty-Tech Era

The New Reality of Beauty Marketing in Vietnam The era of relying on a single...
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