FinT insights
Articles from FinT's team on marketing in Vietnam: influencer and KOC campaigns, TikTok Shop and e-commerce data, social media trends, consumer behavior and market entry for foreign brands.
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FinT Vietnam and P2P Digital have established a strategic partnership to bring together their complementary expertise in influencer marketing, creative development, and content production, strengthening their ability to…
The landscape of marketing for cosmetics has evolved dramatically, driven by hyper-informed consumers and an algorithm that demands both authenticity and clinical proof. For brands looking to scale, understanding the lat…
To capture market share in a highly competitive digital landscape, beauty brands skincare companies must continuously evolve their media buying and creative approaches. While new platforms capture headlines, Meta remains…
Creators sit in disconnected spreadsheets. Rate cards and contracts are buried across Slack and email threads. Brand marketers want visually polished assets, paid social media buyers demand whitelisting permissions, and…
Search is no longer just about ranking on the first page of Google. We are standing on the precipice of a massive paradigm shift in digital marketing. For the beauty and skincare industry, the way consumers discover, res…
Free reportWhat does it really take for a Japanese brand to succeed in Korea or Vietnam? Entering Asia is no longer simply about finding a distributor and launching products. For Japanese brands, success increasingly depends on how…
*This certification is for FinT Inc. in Japan. It does not include FinT Vietnam. October 14, 2026 Strengthening integrated marketing support for enterprise clients, from strategy development and creator direction to ad d…
In Vietnam's fiercely competitive beauty market, international brands need more than just quality products—they need a smart marketing strategy to stand out. According to new data from FinT, an influencer marketing agenc…
FinT Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Yui Ohtsuki; hereinafter "FinT") announces that it has completed a capital raise through a third-party allotment to six individual investors, alongside strengthening its m…
What Is Price-Sensitive Consumer Behavior? Price-sensitive consumer behavior refers to the tendency of shoppers to prioritize price above other factors when making purchasing decisions, often switching brands or reducing…
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