Promoting local shampoo brand Nam Nung on TikTok

Nam Nung, a natural herbal hair care brand, has earned a reputation as a top seller on TikTokShop. Known for its effective and eco-friendly products, Nam Nung has relied heavily on TikTok to maintain its presence in the beauty space. To further strengthen its position, Nam Nung partnered with FinT and 20 Key Opinion Consumers (KOCs) in the Campaign Review: Herbal Shampoo & Conditioner Combo.

Campaign Goals

• Increase Brand Awareness: Expand the reach and visibility of the Herbal Shampoo & Conditioner Combo.
• Highlight Product Benefits: Emphasize the natural, herbal ingredients and their effectiveness.
• Drive Organic Engagement: Rely on authentic influencer content and user-generated content (UGC) rather than paid advertising.

Strategy

The campaign strategy revolved around authenticity, creativity, and organic content. FinT provided high-quality creators to develop engaging and genuine reviews, resonating with TikTok’s beauty-savvy audience. The influencers showcased their experiences with the products, highlighting the benefits of herbal hair care in a relatable and visually appealing manner.

Execution

• KOC Collaboration: The campaign enlisted 20 TikTok creators, carefully selected to align with Nam Nung’s target audience.
• Content Creation: Influencers shared personal reviews, tutorials, and transformation stories using the Herbal Shampoo & Conditioner Combo.
• Focus on UGC: The campaign encouraged users to create their own content, amplifying the brand’s reach organically.

Results
The campaign exceeded expectations, delivering impressive results:

• Over 1 Million Views: The 20 creators generated significant visibility for Nam Nung’s products.
• Engagement Rate of 4.71%: This rate was well above TikTok’s average engagement rate of 1.30% for the beauty category, as reported by Social Insider.
• Zero Advertising Cost: By leveraging influencer reviews and UGC, the campaign achieved high returns without any advertising spend.

This campaign demonstrates the power of TikTok as a marketing platform, particularly for beauty and personal care brands. Authentic content from trusted influencers can drive both awareness and engagement, even without a dedicated advertising budget.

Nam Nung’s collaboration with FinT highlights the effectiveness of strategic partnerships and organic content in building brand success. With over a million views and an exceptional engagement rate, this campaign solidified Nam Nung’s presence on TikTok while showcasing the value of its Herbal Shampoo & Conditioner Combo.