Tiếng việt
Vietnam’s digital economy is one of the fastest-growing in Southeast Asia, social media is at the heart of it. With over 70 million active social media users, the way people connect, shop, and engage with brands is evolving at lightning speed.
Facebook remains the dominant force for building communities, running ads, and driving conversations. It is the go-to platform for awareness and retargeting, with a strong ecosystem for performance marketing.
TikTok, however, has changed the game. Its unique algorithm pushes content beyond follower counts, turning ordinary videos into viral trends and fueling a new era of social commerce. Vietnamese consumers are not just watching TikTok, they’re buying from it.
For brands, this presents both a challenge and an opportunity. Relying on one platform is no longer enough. To achieve growth in 2025, marketers must learn to navigate two very different ecosystems:
The key question isn’t “Which platform should you choose?” It’s “How do you master both to drive sustainable brand growth?”
That’s exactly what this webinar will decode: Brand Growth in Vietnam: Facebook vs. TikTok Algorithms and Strategies for 2025
Webinar Agenda
- Introduction: The Social Media Landscape in Vietnam
How Facebook and TikTok shape consumer discovery and brand engagement
Why Vietnamese consumers behave differently across the two platforms - Understanding Platform DNA: Facebook vs. TikTok
Core characteristics and audience behaviors of each platform - Decoding the Algorithm: How Each Platform Drives Reach & Engagement
Key algorithm signals: what truly matters for visibility and performance
KPI design: how to measure success differently on Facebook and TikTok
Breakdown of viral posts: what content structures and engagement patterns work best - Strategic Playbook: Leveraging Facebook & TikTok Together
When and how each platform drives awareness, engagement, and conversion
Integrated strategies for cosmetics and lifestyle brands
Practical tactics: from content planning to influencer activation - Real-World Success Stories
Case studies of brands winning with TikTok, Facebook, and KOL/KOC collaborations
Lessons learned and actionable takeaways - What’s Next: The Future of Social Media Marketing in Vietnam (2025 and Beyond)
Emerging trends, algorithm updates, and new ad features to watch
Predictions for where brands should invest next
👉 This is more than a trends update, it’s a roadmap for brand growth in Vietnam’s rapidly changing digital landscape.
