Tiếng việt
Vietnam’s digital economy is one of the fastest-growing in Southeast Asia, social media is at the heart of it. With over 70 million active social media users, the way people connect, shop, and engage with brands is evolving at lightning speed.
Facebook remains the dominant force for building communities, running ads, and driving conversations. It is the go-to platform for awareness and retargeting, with a strong ecosystem for performance marketing.
TikTok, however, has changed the game. Its unique algorithm pushes content beyond follower counts, turning ordinary videos into viral trends and fueling a new era of social commerce. Vietnamese consumers are not just watching TikTok, they’re buying from it.
For brands, this presents both a challenge and an opportunity. Relying on one platform is no longer enough. To achieve growth in 2025, marketers must learn to navigate two very different ecosystems:
The key question isn’t “Which platform should you choose?” It’s “How do you master both to drive sustainable brand growth?”
That’s exactly what this webinar will decode: Brand Growth in Vietnam: Facebook vs. TikTok Algorithms and Strategies for 2025
Webinar Agenda
- Introduction: The Social Media Battle in Vietnam – Facebook vs. TikTok
- The latest market insights and why Vietnam is at the center of the Facebook vs. TikTok rivalry.
- Facebook vs. TikTok: Key Algorithm Differences for Vietnamese Brands
- How each platform prioritizes content, engagement, and conversions.
- What marketers need to know to make the algorithms work in their favor.
- Brand Growth Strategy: Leveraging Facebook & TikTok Together
- Best practices for integrating both platforms into one growth playbook.
- Case examples of how brands are winning with cross-platform strategies.
- What’s Next? The Future of Facebook and TikTok Marketing in Vietnam (2025 and Beyond)
- Predictions, upcoming shifts, and how to prepare your brand for what’s ahead.
👉 This is more than a trends update, it’s a roadmap for brand growth in Vietnam’s rapidly changing digital landscape.
