FinT insights
Free reports and ebooks from FinT on Vietnam's beauty, FMCG and e-commerce markets, TikTok Shop and influencer marketing. Fill in the form on each page to get the file.
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Free reportAs the Q4 shopping season accelerates, the e-commerce landscape in Vietnam presents massive opportunities for brands to scale. For a TikTok seller aiming to dominate tiktok shop việt nam, success requires localizing prod…
Free reportWhat does it really take for a Japanese brand to succeed in Korea or Vietnam? Entering Asia is no longer simply about finding a distributor and launching products. For Japanese brands, success increasingly depends on how…
Free reportVietnam’s beauty market is experiencing a seismic shift in 2026. Valued at USD 546.20 million and maintaining a steady growth trajectory toward 2029, the market presents immense potential, alongside fierce competition fo…
Vietnam’s e-commerce landscape has entered a new phase of maturity. For B2B managers and directors, the numbers from H1/2026 tell a story not just of growth, but of a fundamental restructuring where efficiency, premiumiz…
Free reportThe digital landscape is shifting, and building a direct, first-party relationship with your customers is no longer optional- it is the key to sustainable growth. In this session, we pulled back the curtain on how brands…
Free reportVietnam Beauty Market 2026: Why Premium Pricing and TikTok Search Beat High Volume Vietnam’s beauty sector hit 24.4 trillion VND in Q1/2026, but don’t let the number fool you. Volume grew only 5.6%. The real story? Buyer…
Free reportVietnam’s digital ecosystem continues to evolve at remarkable speed, and with it, the way consumers discover, engage, and shop online. In our recent webinar “Brand Growth In Vietnam: Facebook Vs. TikTok Algorithms And St…
Free reportVietnam's beauty market is entering a new phase of digital-led growth. Forecasted to reach US$2.67 billion by the end of 2024, with a steady 2.7% annual growth rate, it has become a strategic destination for internationa…
Free reportIn the first half of 2025, Vietnam became the center of TikTok Shop’s global rise. The platform’s sales grew 148% compared to last year, taking 42% of the market and moving ahead of all other e-commerce platforms in the…
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