Tiếng việt
- Vietnam’s economy is booming, achieving 7.1% GDP growth and surpassing government expectations. Income levels are rising steadily across both urban and rural regions, opening the door to more consumption opportunities.
(Source: Kantar FMCG 2025)
- While digital commerce continues to thrive, with e-commerce growing 15–20% YoY, total take-home FMCG value has plateaued. Consumers are not just spending less—they’re buying fewer units. The basket size is shrinking, and shoppers are increasingly price-conscious and promotion-driven.
- In this tightening market, traditional approaches are no longer enough. To stay ahead, FMCG brands must adapt to rapidly shifting behaviors, understand digital-first purchase journeys, and activate the right channels
What This Webinar Will Unpack
Join us for an exclusive session tailored for FMCG brand managers, directors as we reveal what’s really working in Vietnam’s online FMCG ecosystem in 2025.
Webinar Agenda
| Vietnam’s Digital Commerce Landscape 2025
FMCG E-commerce Overview
Emerging consumer trends
Urban vs. rural online shopping behaviors
| Winning Online Go-to-Market Strategies for FMCG Brands
Proven strategies across Pre-launch → Launch → Post-launch
| Sales Growth Tactics Across Online Channels
Full-funnel strategy: awareness → conversion → loyalty (social commerce to E-commerce)
Maximizing FMCG Sales During Year-End Events
| Lessons from Leading FMCG Brands
How brands have adapted digital strategies to local market conditions
Tips for new entrants or mid-tier brands
| Key Takeaways & Strategic Guidance
Who Should Join?
Brand & Marketing Managers in FMCG
Growth Leaders looking to future-proof digital strategy
[Register now] to secure your seat and stay ahead in Vietnam’s most dynamic FMCG environment.
