Tiếng việt
TikTok Shop Vietnam: A Glimpse Into Southeast Asia’s E-Commerce Future
In just the first half of 2025, TikTok Shop Vietnam’s GMV surged 148% year-on-year, seizing 42% market share and overtaking every other platform. Its seller base is now larger than Shopee’s—driven by viral shopping moments, creator-led campaigns, and a fast-moving ecosystem that brands are racing to master.
That’s why we’re hosting this exclusive webinar: to share data-backed insights, real beauty brand success stories, and proven playbooks that can help you scale TikTok Shop – whether in Vietnam today or Southeast Asia tomorrow.
What You’ll Learn
- TikTok Shop’s Breakout Growth – Lessons for the Region
We’ll unpack Vietnam’s latest growth stats, platform milestones, and competitive shifts – and discuss what they reveal about the future of TikTok Shop in Southeast Asia. - Beauty Brand Champions – Winning Formulas That Travel
Beauty is TikTok Shop’s most lucrative category. We’ll highlight:
- Which brands are leading in Vietnam- and how their strategies can inspire growth in other markets.
- The product formats, pricing, and positioning that convert with Gen Z and Gen Alpha shoppers.
- Creator content styles (from product demos to viral trends) that consistently drive purchase intent across borders.
- The Road Ahead – Strategic Playbook for H2 2025
We’ll share forward-looking strategies that work regionally:
- How to leverage GMV Max for maximum conversion efficiency.
- Building a multi-tier influencer strategy that balances reach, authority, and authenticity.
- Emerging content trends and algorithm shifts shaping TikTok Shop success in the next 6 months.
Why You Shouldn’t Miss This
- Get ahead of the curve: Vietnam’s data is a preview of what’s next across Southeast Asia.
- Discover proven success formulas: Learn from beauty brands already scaling on TikTok Shop.
- Turn insights into action: Walk away with ready-to-implement strategies tailored for TikTok’s unique ecosystem.
If your brand is in beauty, personal care, or FMCG, this is your chance to see where Southeast Asia’s fastest-growing e-commerce channel is heading, and how to lead in the region’s next growth wave.
