With a booming middle class, digitally native Gen Zs, and rising demand for self-care, Vietnam is quickly becoming one of Southeast Asia’s most vibrant and trendsetting skincare markets. No longer just a follower of global beauty waves, Vietnamese consumers are now shaping beauty trends—especially across digital platforms like TikTok, Shopee.
Whether you’re a brand marketer, product manager, or regional director, this webinar is your gateway to understanding what’s driving skincare growth in Vietnam—and how your brand can take the lead.
Join us to uncover the key drivers behind Vietnam’s skincare trends—and explore how your brand can lead the charge. Ideal for brand marketers, managers, and directors seeking actionable market insights.
What You’ll Learn:
- Vietnam Skincare Market Outlook 2025: Discover why this market is a top opportunity for global brands.
- Consumer Deep Dive: Understand how Gen Z and Millennials differ in values, purchasing behavior, and digital engagement.
- From Trends to Sales: Uncover practical strategies to convert attention into transactions.
- Interactive Q&A: Get your questions answered live by industry experts.
Webinar Agenda:
10:00 – 10:10 | Welcome & Introduction to FinT Vietnam
10:10 – 10:25 | Vietnam Skincare Market in 2025 – Future Growth Outlook
10:25 – 10:45 | Gen Z vs. Millennials – What Drives Their Skincare Choices?
10:45 – 11:10 | Hacking Growth: Strategies That Convert
11:10 – 11:30 | Live Q&A Session

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