FMCG Marketing via Zalo: A 90-Day Roadmap to Unlock Maximum Value with “Super App” Solutions

To succeed in Vietnam’s fast-moving consumer goods (FMCG) market, understanding the digital platforms deeply rooted in local consumers’ daily lives is non-negotiable. The ultimate lifeline for any digital strategy in Vietnam is Zalo—the country’s national Super App, boasting over 78 million active monthly users and covering approximately 87% of the population.

Much like LINE in Japan or WeChat in China, Zalo is an infrastructure that everyone in Vietnam uses every single day. However, many foreign companies face a common hurdle: “We know the name Zalo, but we don’t know how to implement it into our marketing or how it connects to our actual business.”

To bridge this gap, we are hosting an exclusive webinar featuring top experts in Vietnam’s DX and marketing landscape: “Zalo Onboarding for FMCG: How to Unlock Maximum Value with Super App Solutions.”

Why Zalo is the Ultimate Weapon for FMCG in Vietnam

Traditional marketing methods—such as SMS, emails, or prompting users to download standalone native apps—suffer from high friction and low conversion rates among Vietnamese consumers.

The powerful combination of a Zalo Official Account (OA) and Zalo Mini Apps solves these friction points completely:

• Zero Download Friction: Users don’t need to download a new app. They simply scan a QR code inside Zalo to instantly access a brand’s landing page, campaign, or loyalty program.

• Seamless O2O (Online-to-Offline) Integration: Seamlessly connect in-store sampling campaigns with digital data collection. You can instantly transition a user from receiving a physical sample to joining a loyalty program, receiving digital coupons, or playing branded mini-games.

• Unmatched Open Rates & Engagement: Utilizing Zalo Notification Services (ZNS) allows brands to send highly personalized, targeted messages directly to consumers’ chat feeds, resulting in drastically higher read rates than email or SMS.

Webinar Highlights & The “90-Day Roadmap”

This webinar goes beyond theory. We will walk you through the exact onboarding process (how to integrate Zalo into your current operations) and provide a concrete 90-day strategic roadmap designed to drive measurable value for your brand in just three months.

Key Sessions:

1. Zalo OA: Your Brand’s Foundation Layer
2. Super App Solution – The Full FMCG Toolkit
3. Phase 1: Grow Your Zalo Channel
4. Phase 2: Retain & Monetize on Zalo
5. Case Studies – Numbers That Prove It
6. Your 90-Day Zalo Onboarding Roadmap
7. Q&A

Whether you are looking to boost brand awareness, overcome stagnant sales, or establish a digital foundation for your upcoming launch in Vietnam, this webinar is designed for marketing directors, brand managers, and business expansion executives.

We look forward to welcoming you to the session. Let’s unlock your brand’s next growth phase in Vietnam together with Zalo!

Please note that webinar access will be granted only to participants who register using a valid company email address.