Services
Commerce & Activation
Connect marketing with conversion through e-commerce solutions, social commerce, mini-apps, and on-ground activations.
Who it is for
Driving awareness is only one part of the customer journey. Brands need to connect social engagement with e-commerce and offline experiences to turn it into sales. This requires integrated e-commerce solutions and activation strategies tailored to local consumer behavior.
- FMCG brands
- New brands launching in Vietnam
What FinT does
Shop Setup & Optimization
E-commerce strategy, storefront optimization, product listing, promotion planning, and conversion optimization.
Performance & Optimization
Sales tracking, campaign performance analysis, conversion optimization, and post-campaign reporting.
Event & Brand Activation
Event planning, experiential activation, sampling, product launches, and consumer engagement.
Retail & Trade Activation
In-store activation, POSM coordination, promotional campaigns, and shopper engagement.
How it works
- Get the Brief
Understand your business objectives, target customers, channels, and activation requirements. - Analyze & Recommend
Identify the right commerce and activation opportunities based on your goals and market context. - Develop the Proposal
Present a tailored solution covering the recommended approach, scope of work, timeline, and investment.
Results for brands like yours
TikTok Shop & Influencer Strategy: Exerchain Smart Scale Launch Case Study
Discover how Exerchain successfully launched in Vietnam through strategic influencer collaborations and TikTok Shop setup. See how a multi-tier KOL/KOC strategy drove brand impact.
How SVR Sebiaclear Serum Scaled Efficacy Claims into Digital Conversion
SVR executed a full-funnel digital campaign to position SVR Sebiaclear Serum as the leading 7-day corrective solution for acne-prone skin ("7 ngày cải thiện nền da"). By combining clinical authority, real-life visual pro…
COSRX: Multi-Platform Influencer Strategy Hits 1.08M Views
FinT partnered with COSRX to boost brand awareness and engagement in Vietnam by strategically leveraging influencer partnerships for the launch of their new skincare products.
Frequently asked questions
Which e-commerce platforms do you work with?
Mainly Shopee, TikTok Shop and Lazada. We set up and optimize your store, plan promotions, and connect it with creator content and ads, as we did for Ito En on Shopee and for the Exerchain smart scale launch on TikTok Shop.
What is a mini-app, and when does it help?
A mini-app is a small app that runs inside a platform people already use, such as Zalo, so customers don’t need to install anything. Brands use mini-apps to give out vouchers, run lucky draws or collect loyalty points, often linked to an in-store or on-pack promotion.
Do you run offline activations too?
Yes. We plan and run events, product launches, sampling and in-store activations with POSM and promotions, so what shoppers see online and in stores carries the same message. After each activation you get a report on the results.
How do you turn social content into sales?
We link creator content straight to the product: affiliate links in creators’ bios, TikTok Shop product tags and livestreams. We track sales and ROAS by channel and move the budget to what sells. For Ito En, KOC content combined with Shopee Ads reached a 240% ROAS.
Grow your sales online and in store
Tell us where you sell today, your targets and your timing.
Guides and insights
Free reportMastering the Zalo Ecosystem – From Customer Acquisition to Lifetime Loyalty
The digital landscape is shifting, and building a direct, first-party relationship with your customers is no longer optional- it is the key to sustainable growth. In this session, we pulled back the curtain on how brands…
Building an Omnichannel Strategy from Social Discovery to In-Store Purchase
The way Vietnamese consumers discover and purchase beauty products has fundamentally transformed. Today, nearly 70 million monthly active users scroll through TikTok in Vietnam, and 55% of consumers now purchase directly…
How to Launch an International Brand in Vietnam: A Step-by-Step Strategy for 2026
Vietnam is no longer just a sourcing destination—it's a consumption engine. With a population of around 100 million, a young demographic, and a retail landscape shifting rapidly from traditional trade to modern retail an…