Influencer & Social

KOLs are established creators with massive followings who drive broad reach and build brand credibility. In contrast, KOCs are everyday shoppers with smaller, highly engaged audiences who provide authentic, peer-to-peer product recommendations.A Mass KOC campaign works with many KOCs at once, so your product shows up across many feeds in real users reviews. Most campaigns combine a few KOLs with many KOCs.

Campaign scale is tailored directly to your specific goals, category, and budget. To illustrate, our past activations range from a targeted 20-creator strategy for Nam Nung and a 50-KOC rollout for Ito En, to a massive Bioré campaign that drove over 1,500 influencer videos. Regardless of the scale, we hand-select every partner from our network of 5,000+ creators and rigorously vet their audience data prior to booking.

Pricing depends on the volume and tier of creators required for your campaign. Following the initial brief, we provide a comprehensive proposal and quotation outlining the recommended strategy, scope of work, timeline, and budget, ensuring complete cost transparency before any work begins.

Prioritizing TikTok, Facebook, and Instagram. Supplement with YouTube or Threads depending on your specific audience's presence. During sales campaigns, influencers should direct traffic to your Shopee or TikTok Shop storefronts. If targeting an international audience, such as Korea, consider expanding to platforms like Naver.

We align on core KPIs during the briefing stage, prioritizing views and engagement alongside sales and ROAS for e-commerce products. Throughout the campaign, we continuously monitor each creator's performance to optimize the strategy in real time, culminating in a comprehensive final report. Applying this exact performance-driven framework to our recent Ito En campaign, for instance, drove a 240% ROAS on Shopee.