SVR executed a full-funnel digital campaign to position SVR Sebiaclear Serum as the leading 7-day corrective solution for acne-prone skin (“7 ngày cải thiện nền da”). By combining clinical authority, real-life visual proof, and product-focused UGC, the campaign effectively converted high-intent engagement into commerce results.
The Strategic Objective
The primary goal of the execution was to establish SVR Sebiaclear Serum as the go-to 7-day corrective solution for acne-prone skin, validating its bold central promise: “7 ngày cải thiện nền da” (7 days to skin texture improvement).
To turn viewers into buyers, the execution needed to achieve three core milestones:
-
Establish Medical Credibility: Prove the efficacy of SVR’s core dermatological actives—14% Gluconolactone (PHA) + 4% Niacinamide, combined with Retinoid and Hyaluronic Acid.
-
Deliver Indisputable Visual Proof: Highlight real, unedited transformations in skin texture and mark reduction within 7 days.
-
Drive Direct Commercial Conversion: Capitalize on social engagement through streamlined product integration, bundle cross-selling, and livestream commerce.
Key Campaign Highlights
-
Strategic Content Split: Structured content across 4 core pillars: Proof & Results (7-day skin diaries), Education (14% Gluconolactone + Niacinamide + Retinoid mechanics), Routine & How-To (oily skin layering & cross-selling), and Conversion Hooks (livestreams & promotions).
-
3-Tiered Influencer Ecosystem: Mobilized 21 TikTok creators, combining Medfluencers for medical authority, Skincare Experts & Skin Issue Fixers for texture transformation proof, and Lifestyle creators for broad reach.
-
USP-Focused UGC Engine: High-volume user-generated content highlighting key product properties—8-hour hydration, oil control, and seamless performance as a makeup base.
