Services
Influencer & Social
Build brand awareness and drive social commerce through scalable KOC campaigns, engaging content, and data-driven digital media.
Who it is for
Vietnam’s social landscape is increasingly driven by creator-led influence, yet scaling influencer campaigns requires significant resources across creator selection, communication, content management, and performance tracking. Brands need a structured approach to manage creators at scale while keeping the brand consistent and the results measurable.
- FMCG brands
- International brands
- Local marketing teams
What FinT does
Mass KOC Campaigns
Scale creator-led campaigns with hand-picked creators, quality-controlled execution, and ongoing performance optimization.
International Influencer Campaigns
Drive cross-border creator partnerships across Japan, Taiwan, Thailand, and Korea.
Social Account Consulting & Management
Build and manage a consistent social presence through localized content strategy, channel management, and performance optimization.
Digital Advertising
Amplify campaign impact with targeted paid media, continuously optimized for performance.
How it works
- Get the Brief
Understand your business objectives, target customers, channels, and campaign requirements. - Analyze & Recommend
Identify the right influencer and social opportunities based on your goals and market context. - Develop the Proposal
Present a tailored solution covering the recommended approach, scope of work, timeline, and investment.
Results for brands like yours
Niche Hashtag Strategy in Beauty Marketing: Biore Case Study with Influencer Marketing Vietnam
Through a targeted KOC-driven influencer marketing strategy, KAO partnered with FinT to enhance the visibility and market penetration of Biore UV Smooth Velvet in Vietnam—driving authentic engagement, consumer trust, and…
COSRX: Multi-Platform Influencer Strategy Hits 1.08M Views
FinT partnered with COSRX to boost brand awareness and engagement in Vietnam by strategically leveraging influencer partnerships for the launch of their new skincare products.
ASUS OLED Influencer Marketing: How We Reached 4 Million Views
Bridging the Gap Between Complex Technology and Gen Z Consumers
Frequently asked questions
What is the difference between a KOL and a KOC?
KOLs are well-known creators with large followings. They bring reach and credibility. KOCs are everyday consumers with smaller, engaged audiences who review products the way a friend would. A Mass KOC campaign works with many KOCs at once, so your product shows up across many feeds in real users’ reviews. Most campaigns combine a few KOLs with many KOCs.
How many creators does a Mass KOC campaign need?
It depends on your goal, category and budget. In our case studies, Nam Nung worked with 20 creators, Ito En with 50 KOCs, and one Bioré campaign ran 256 influencer videos. We pick each creator by hand from our network of 5,000+ and check their audience before booking.
How much does an influencer campaign cost?
It depends on the number and tier of creators, the platforms and the type of content. After the brief, we send a proposal with the recommended approach, scope of work, timeline and budget, so you know the cost before anything starts.
Which platforms do you work on?
Mostly TikTok, Facebook and Instagram, plus YouTube or Threads when your audience is there. In sales campaigns, creators link to your Shopee or TikTok Shop store. To reach Korean tourists in Da Nang for Madame Lan, we worked on Naver and Instagram.
How do you measure results?
We agree on the KPIs in the brief: usually views, engagement and clicks, plus sales and ROAS when the product sells online. During the campaign we track each creator’s results and adjust the plan, and at the end you get a report against those KPIs. Ito En’s campaign, for example, reached a 240% ROAS on Shopee.
Plan your influencer campaign
Share your product, goals and timing, and we’ll suggest the right mix of creators.
Guides and insights
- Free report
How to Build Brand Awareness in Vietnam with Mass KOC Campaigns
The $3 Billion Opportunity in Vietnam's Beauty Market Vietnam's beauty and cosmetics industry is one of Southeast Asia's fastest-growing markets, projected to reach $3–3.5 billion by 2026. For foreign beauty brands, the…
Micro vs. Nano: Why Vietnam’s ‘Mass KOC’ Strategy is Winning Foreign Brands – A 2026 Guide
The Rise of Vietnam’s ‘Mass KOC’ Revolution Vietnam’s influencer landscape has shifted. Mega KOLs are losing trust. Mass KOC (hundreds of micro & nano creators) is now the default for ROI-driven campaigns. 77% of Vietnam…
The Art of the Mass KOC Campaign: Winning Vietnam’s $3 Billion Beauty Market
The numbers speak for themselves. Vietnam's beauty and personal care market is projected to reach approximately $3 billion by 2026, with an impressive compound annual growth rate of 8.3% . But here's what marketing manag…