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Strategy

Develop localized strategies that align brand objectives, consumer insights, and channel execution to drive sustainable growth.

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Who it is for

Successful market expansion requires more than adapting an existing global strategy. Brands need a clear understanding of local consumer behavior, competitive dynamics, and platform ecosystems to develop strategies that are both aligned with global objectives and relevant to the Vietnamese market.

  • Brands entering or expanding in Vietnam
  • Brands looking for a local partner

What FinT does

Market & Consumer Insights

Identify market opportunities, consumer needs, and competitive dynamics.

Social Media Strategy

Develop localized channel, content, and audience strategies aligned with business goals.

Integrated Marketing Communications (IMC)

Connect social, digital, influencer, media, and activation channels into one integrated strategy.

How it works

  1. Get the Brief
    Understand your business objectives, target customers, channels, and market challenges.
  2. Analyze & Recommend
    Identify the right strategic opportunities based on your goals and market context.
  3. Develop the Proposal
    Present a tailored solution covering the recommended approach, scope of work, timeline, and investment.

Results for brands like yours

Frequently asked questions

What does a strategy project include?

Usually three parts: market and consumer insights, a social media strategy covering channels, content and audiences, and an integrated plan that connects social, digital, influencer, media and activation. You get clear recommendations and a plan that your team, or ours, can put into action.

Do you only plan, or do you also run campaigns?

Both. Some brands take the strategy to their own team or agency. Others ask us to run it, since our teams also handle influencer and social, commerce and activation, and creative production. Then the plan and the work stay in one place.

We are new to Vietnam. Where should we start?

Start with research on your category: who buys it, which competitors they know and where they shop. We can do that first through our Market Intelligence service, then build the entry strategy on what the research shows.

Which industries do you know best?

Beauty and personal care, food and beverage, and electronics, where most of our case studies are, with brands such as SVR, Bioré, Ito En, Heinz, ASUS and Daikin. We also work with financial services brands.

Do you work with international brands?

Yes. Many of our clients are Japanese, Korean and European brands entering or growing in Vietnam, such as Ito En, COSRX and SVR. We also work with Vietnamese companies that want to grow online.

Plan your next step in Vietnam

Tell us about your brand, your goals in Vietnam and your timing.

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Guides and insights

Contact FinT

Tell us a little about you and your project. We reply within one working day.

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