FinT insights
Articles from FinT's team on marketing in Vietnam: influencer and KOC campaigns, TikTok Shop and e-commerce data, social media trends, consumer behavior and market entry for foreign brands.
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What's Really Happening in the Vietnamese Market? If you're running a business in Vietnam, you've probably noticed it already: customers are harder to please, they think more carefully before buying, and they've become e…
The way Vietnamese consumers shop has fundamentally inverted. For two decades, e-commerce operated on a predictable model: consumers identified a need, searched for products, compared options, and made a purchase. This "…
On that date, the Law on E-Commerce (Law No. 122/2025/QH15) officially took effect, replacing the fragmented regulations of Decree 52/2013 with a unified, comprehensive legal framework . For brand managers in Thailand, K…
Vietnam's social commerce revolution is entering a new phase—and it's no longer just about viral videos and flash sales. The numbers tell a remarkable story. By 2025, Vietnam's e-commerce market reached approximately US$…
Vietnam isn't just participating in the conversational commerce revolution—it's leading it. As the world watches, this Southeast Asian nation has quietly become the global testbed for a new generation of AI-powered comme…
The line between social media and e-commerce has all but disappeared in Vietnam. Today, a consumer can discover a product in a TikTok video, watch a livestream demonstration, read reviews from trusted creators, and compl…
Vietnam's influencer marketing landscape has evolved dramatically, with a new trend capturing the attention of savvy global brands: the rise of Japanese influencers in Vietnam. As we see from our analysis at FinT Vietnam…
Entering Vietnam without a structured pilot is like setting sail without a map. The country's e-commerce market is expanding rapidly—reaching $32 billion in 2025—but the operational realities can be unforgiving . Before…
For foreign brands eyeing Vietnam’s booming e-commerce market, the biggest question is often not if the market has potential, but how to test it effectively without wasting time and money on guesswork. A traditional mark…
For most international businesses, the biggest barrier to entering Vietnam isn't the competition—it's the perceived cost and risk. The traditional model of incorporating a legal entity, securing office space, and buildin…
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