FinT insights
Articles from FinT's team on marketing in Vietnam: influencer and KOC campaigns, TikTok Shop and e-commerce data, social media trends, consumer behavior and market entry for foreign brands.
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In Vietnam's booming social commerce landscape, where TikTok Shop, Shopee Live, and livestream shopping dominate—a persistent question haunts brand leaders: Does brand awareness still matter when consumers can buy with a…
The New Reality of Beauty Marketing in Vietnam The era of relying on a single "golden face" to carry your beauty brand's entire marketing strategy is over. Today's Vietnamese beauty consumer is smarter, more discerning,…
The way Vietnamese consumers discover and purchase beauty products has fundamentally transformed. Today, nearly 70 million monthly active users scroll through TikTok in Vietnam, and 55% of consumers now purchase directly…
Vietnam's beauty market is projected to surpass $2.5 billion USD by 2026, and influencer marketing is the engine driving discovery and purchase decisions. But as brands allocate increasingly significant budgets to creato…
Vietnam’s beauty and personal care market reached VND98.3 trillion in 2025, posting a strong 8% current value growth. Vietnamese consumers spent nearly US$3 billion on beauty products across e-commerce platforms alone—a…
The Commerce-First Landscape of TikTok Vietnam The hashtag #TikTokMadeMeBuyIt has amassed over 50 billion views globally, representing a fundamental shift in how consumers discover and purchase products . But for B2B lea…
Two platforms. 97% of Vietnam's e-commerce market. Two fundamentally different algorithms that could make or break your brand's entry strategy . Vietnam's e-commerce market reached a staggering 148,600 billion VND in Q1…
Free reportThe digital landscape is shifting, and building a direct, first-party relationship with your customers is no longer optional- it is the key to sustainable growth. In this session, we pulled back the curtain on how brands…
Vietnam is no longer just an outsourcing hub. In 2026, it stands as one of Southeast Asia's most attractive consumer markets for foreign brands. With GDP growth projected at 5-6% annually, a population of over 100 millio…
Vietnam’s beauty social commerce market is projected to reach $4.2 billion by 2026, growing at 28% CAGR (source: Meta & Bain & Company, 2025). Today, 74% of Vietnamese consumers discover beauty products directly through…
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