FinT insights
Articles from FinT's team on marketing in Vietnam: influencer and KOC campaigns, TikTok Shop and e-commerce data, social media trends, consumer behavior and market entry for foreign brands.
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For years, beauty brands chasing the Vietnamese market assumed that bigger followings meant better results. The data now tells a different story: nano-influencers (1,000–10,000 followers) are delivering engagement rates…
Executive Summary: The ROI Mandate Influencer marketing has evolved from a brand awareness tactic into a measurable ROI channel that can compete with traditional media for budget allocation. For beauty brands in Vietnam—…
Vietnam’s e-commerce landscape has entered a new phase of maturity. For B2B managers and directors, the numbers from H1/2026 tell a story not just of growth, but of a fundamental restructuring where efficiency, premiumiz…
FinT has announced the launch of Jiritsu AI, a new solution designed to help companies embed AI into their marketing operations through an AI Agent Operating System (AI Agent OS). Rather than simply introducing AI tools,…
Vietnam’s beauty and personal care sector is no longer an emerging opportunity, it is a commercial reality demanding immediate strategic attention. For B2B beauty managers navigating saturated home markets, Vietnam offer…
Vietnam’s FMCG market presents a compelling paradox for marketing leaders from Malaysia, Japan, Singapore, and Thailand. The country’s rapid economic ascent—with GDP growth of approximately 8% in 2025 and official status…
The way B2B beauty brands market themselves is undergoing a seismic shift. Commodity-based selling and simple feature lists are losing their edge. In their place, a more sophisticated and powerful strategy is taking hold…
1. Vietnam Market Overview: Why Japanese Brands Must Act Now {#market-overview} The Market Opportunity Vietnam's beauty market is on a remarkable growth trajectory, projected to reach $3.53 billion in 2024 with continued…
TikTok is no longer just an entertainment platform. In 2026, it has increasingly become a search and product discovery destination for Gen Z and younger millennials, fundamentally changing how consumers discover products…
In the first half of 2025 alone, TikTok Shop Vietnam experienced a staggering 148% year-over-year surge in Gross Merchandise Value (GMV) , capturing a dominant 42% market share. This explosive growth signals a fundamenta…
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