FinT insights
Articles from FinT's team on marketing in Vietnam: influencer and KOC campaigns, TikTok Shop and e-commerce data, social media trends, consumer behavior and market entry for foreign brands.
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The Rise of Vietnam’s ‘Mass KOC’ Revolution Vietnam’s influencer landscape has shifted. Mega KOLs are losing trust. Mass KOC (hundreds of micro & nano creators) is now the default for ROI-driven campaigns. 77% of Vietnam…
In 2025, TikTok Shop’s Gross Merchandise Value (GMV) in Vietnam surpassed $10 billion USD, growing over 200% year-on-year and solidifying its position as the second-largest e-commerce platform in the country, trailing on…
The $3 Billion Opportunity in Vietnam's Beauty Market Vietnam's beauty and cosmetics industry is one of Southeast Asia's fastest-growing markets, projected to reach $3–3.5 billion by 2026. For foreign beauty brands, the…
Beauty E-Commerce 2025 & Q1/2026 Forecast: Market Size, Platform Trends & Consumer Demographics Vietnam's beauty e-commerce market grew 32% year-over-year in 2025, reaching $2.1 billion GMV, outperforming Thailand and th…
Vietnam’s skincare market grew 32% year-over-year (2024–2025), with K-beauty holding 47% of the foreign brand share. For foreign brands, whether Korean, Japanese, French, or American, understanding why Korean skincare do…
Latest update: Oct 30, 2026 TikTok Shop Vietnam Statistics 2026: Market Share, GMV, Shopee Comparison & Latest Trends The latest Q3 2026 data from YouNet ECI reveals just how quickly the competitive landscape is changing…
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