FinT insights
Articles from FinT's team on marketing in Vietnam: influencer and KOC campaigns, TikTok Shop and e-commerce data, social media trends, consumer behavior and market entry for foreign brands.
21–30 of 76
Vietnam remains one of Southeast Asia’s most attractive growth markets, but the era of “easy entry” is over. In 2026, the country is transforming from a phase of active investment attraction to one of quality selection o…
The Vietnamese e-commerce market continues to offer immense potential, but the era of explosive, unchecked growth is stabilizing. In the first half of 2026, the gross merchandise value (GMV) across four major platforms—S…
You want to enter Vietnam. But where do you start? Many international brands make the mistake of thinking large-scale investment is the only path to market entry. The reality is different. The smartest approach is to tes…
"We don't know if Vietnamese consumers will actually buy our product." This is the most common fear holding global brands back from entering Vietnam. Traditional market research tells you what people say they want. But r…
Your product might be excellent in your home market. But will it succeed in Vietnam? For global brands and managers planning market entry, this is the billion-dollar question. Vietnam's economy is booming with 7.1% GDP g…
The Vietnamese beauty market is undergoing a fascinating transformation. Once dominated by Western products, consumer shelves and bathroom cabinets now showcase a distinct East Asian influence—particularly from South Kor…
Influencer marketing in Vietnam has entered a new era. It's no longer about chasing vanity metrics or viral moments—it's about building trust, driving measurable commerce, and integrating creators into the full consumer…
Influencer marketing is no longer about who has the biggest following—it's about who drives the most results. In Vietnam's fast-evolving digital landscape, where TikTok accounts for 62.9% of influencer campaigns and cons…
The Crisis of Trust in Social Commerce Vietnam is experiencing what experts call a "trust crisis" in social commerce. Despite soaring budgets and record-breaking view counts, conversion rates for many campaigns have hit…
The Vietnamese beauty market is no longer emerging, it is a full-fledged powerhouse. For Japanese beauty brands, 2026 presents a landscape of immense opportunity, but the rules of engagement have fundamentally changed. T…
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